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Early Learning

Subject: | Grade: K


Early Learning

In alignment with WNET’s mission of media with impact, the education department’s work builds on both
the informal and formal educational foundation that encourages children, ages 2 – 8, in their development as
lifelong learners and contributing members of the community. Our efforts provide their families, providers,
and educators with media resources and direct service trainings that support their essential work as children’s
primary and ongoing teachers.


Early Learning Research

Research reports from the PBS KIDS Ready To Learn initiative and national early education studies have found:

  • 80% of children ages 2-8 watch PBS – media across all platforms can close the literacy achievement gap.
  • Children who watch SUPER WHY! scored 46% higher on standardized test scores than those who did not watch the show.
  • The Martha Speaks Dog Party App improves vocabulary as much as 31% in children ages 3-7.
  • Every $1 invested in early childhood education leads to a $7 return on investment for the nation.


Early Learning Audience

1               22                   33                     44

Children                                           Families                                           Providers                                                Educators


Need Assessment

Needs Statement 1: Research has shown that early learning is critical for continued success in school, as 3rd grade literacy rates are directly tied to high school dropout rates.

Needs Statement 2: Nearly half of America’s children are not prepared to succeed when they enter kindergarten.

Needs Statement 3: With the expansion of Universal Pre-Kindergarten, NYC will need to hire qualified early childhood educators. Simultaneously, New York State has implemented new regulations for all early childcare providers regarding the appropriate use of media with children.

Need Statement 4: WNET strives to create high quality content and community engagement that impacts our local and national community.


Early Learning Goal

Goal 1: Increase the awareness of 1.3 million people across the nation by the end of the fiscal year about the positive correlation between early learning success and graduation rates.

Goal 2: Create and/or participate in four national education and community engagement campaigns supporting WNET broadcast and online children’s content using innovative and new approaches by the end of the fiscal year.

Goal 3: Provide quality professional development that will translate media into valuable tools for 1,800 early childhood educators, parents, and leaders in our local community by the end of the fiscal year.

Goal 4: Develop a methodology for measuring and reporting impact of WNET early childhood campaigns on teachers’ pedagogy and student learning, with a focus on awareness, engagement, and enrichment.