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February 24, 2021

NJTV Rebrands to NJ PBS

NJTV is rebranding its name to NJ PBS.

“Public media has a long, proud history in New Jersey,” said General Manager John Servidio. “This rebranding is another step in its evolution. NJ PBS more clearly identifies and differentiates us from other media in our crowded marketplace. It also better connects our excellent local programming to the national footprint and trust of PBS, America’s Public Broadcasting Service.”

The new network and its tag line, “My NJ. My PBS.” will carry through to all of the NJ PBS digital platforms. Its website is now MyNJPBS.org; Facebook/MyNJPBS and Twitter @MyNJPBS.

While the name may be new, the mission of the network remains the same. New Jerseyans can continue to depend on NJ PBS to document the state’s history and amplify New Jersey issues, arts and news directly to its local communities and families. From the dedicated, independent news reporting of its keystone newscast, NJ Spotlight News with Briana Vannozzi, to local series like Chat Box with David Cruz, NJ Business Beat with Rhonda Schaffler and State of the Arts, NJ PBS offers unique Jersey-centric content that entertains, enlightens and inspires. This new brand name ties those local favorites more directly to the PBS brand and its beloved programs like NOVA, Nature, and Masterpiece and to critical educational resources like PBS LearningMedia.

The network’s new branding follows suit with that of the national PBS organization, which updated its logo in 2019.

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