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July 1, 2017

“In Your Neighborhood” Initiative Takes NJTV Out to the Ballgame

WNET’s Neal Shapiro, NJTV Trustee Bernie Flynn and NJTV GM John Servidio in the “Yankee Club”

NJTV made its second stop in its In Your Neighborhood initiative this year with a live broadcast from Trenton’s Arm & Hammer Park on June 29.

NJTV In Your Neighborhood: Trenton kicked off with a special live early edition of NJTV News with Mary Alice Williams followed by a live hour-long program NJTV In Your Neighborhood Special, both broadcast from the stadium where the Trenton Thunder (the Yankees’ farm team) played the Richmond Flying Squirrels that evening.

The evening included welcoming remarks by WNET President and CEO Neal Shapiro, NJTV GM John Servidio, NJM Insurance Group President and CEO and NJTV Trustee Bernie Flynn (NJM is an NJTV funder) and NJTV News Executive Producer Phil Alongi prior to the live broadcast. A reception for about 80 guests from the “Yankee Club” skybox followed, complete with ballpark favorites of hamburgers and hotdogs and the opportunity to watch the game. Mingling with guests were members of WNET’s Development team, including Carey Meltzer, Josh Adler, Katherine Schultheis, Steve Priolo, Stephanie Barnet, Jonathan Kitt and Sylvia Baber.

The IYN special, produced by Mike Kostel, was peppered with reports from the field by NJTV News Correspondent David Cruz, including an on-field “interview” with Trenton Thunder bat dogs Derby and Rookie (at right). Segments with a popular area barber Joe Festa and the State Barbershop; the Greenwood Avenue Farmer’s Market and their “Wheels to Wellness” program; the “Arts All Night” festival and a walking tour of Trenton with State Senator Shirley Turner; the Old Barracks; and the history of Trenton’s importance to the American Revolution and its important history as a manufacturing hub were included.

Live interviews with Trenton developer and architect John Hatch, the COO of the Trenton YMCA Ayo Richardson and the President of the “I Am Trenton” Foundation Kelly Ingram, and Trenton Thunder GM Jim Hurley were conducted. NJTV News Anchor Mary Alice Williams, Correspondents Michael Hill, Brenda Flanagan, Rhonda Schaffler, Briana Vannozzi, and Lauren Wanko, and Chief Political Correspondent Michael Aron all contributed to the evening’s content.

NJTV’s presence was prominent throughout the night. Neal Shapiro threw out the first pitch, In Your Neighborhood promos played throughout the night on the stadium Jumbotron, and a table in the main concourse was manned by Stephanie Lett where people could sign up to get the network’s e-newsletter and win a prize package.

NJTV News Executive Producer and professional tenor Phil Alongi sang “God Bless America” and “Take Me Out To The Ballgame” during the 7th inning stretch:

The Special was live-streamed and available live on Facebook. The evening’s broadcast line-up included special editions of On the Record with Michael Aron, One-on-One with Steve Adubato and other NJTV programs with Trenton-themed content.

NJTV In Your Neighborhood is an impactful combination of news, special programming and community engagement events, utilizing on-air and digital platforms and special events to showcase some of the Garden State’s most dynamic places. The first stop was Camden on March 23, 2017.

Future NJTV In Your Neighborhood stops slated for 2017 include Asbury Park and New Brunswick.

Support for NJTV‘s In Your Neighborhood: Trenton initiative was provided by the Robert Wood Johnson Foundation, NJM Insurance Group, Greater Trenton, Horizon Blue Cross Blue Shield of New Jersey and Janssen Pharmaceutical.

Photo credits for all images: I. George Bilyk/NJTV

Stephanie Lett mans the NJTV table in the stadium’s main concourse

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