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April 12, 2019

Meet Karen Ho

As a Social Media Specialist in the Marketing Department, Karen Ho manages the social media accounts for American Masters, Nature, and Great Performances. “I work closely with Audience Engagement and IEG to create digital campaigns for each show’s programming and brainstorm ways to best engage with our social audience,” Karen says. Read on to learn about the exciting social media plans for American Spring LIVE, Karen’s favorite places in Brooklyn, and more.

What is your background, and how did you land at WNET?

I’ve spent most of my career in digital publishing, mainly in the beauty and magazine world. I was previously the social media editor at InStyle, but I knew I always wanted to work in social TV at some point. I briefly worked at BBC Worldwide as an intern and loved it. THIRTEEN was my local PBS station growing up, so when I saw an opening at WNET, I jumped at the chance!

The social media campaign for American Spring LIVE — the three-night Nature event premiering April 29 – is especially robust. What is the goal of the campaign, and what are some of its components?

One of our main objectives is to see if a second screen experience — in this case, live streaming the American Spring LIVE episodes on Facebook (facebook.com/PBSNature) —  can serve as an effective learning tool for audiences while they watch TV. We’ll be posting real-time interactions on all of our social platforms throughout the three nights to engage our social audience and encourage live engagement. We’re also hoping our viewers will be inspired to become citizen scientists themselves and participate in a citizen scientist project after the broadcast.

What other projects are you particularly excited about?

Boss: The Black Experience in Business has been years in the making, and I’m so excited for viewers to finally watch it. We created an arsenal of fact cards, quote graphics, and videos to share on social media, which was fun to do as this film is so rich with historical facts and inspiring figures.

For our Media with Impact campaign, we’ve been asking viewers to share stories describing how THIRTEEN has influenced their life. How has THIRTEEN (or the PBS station of your childhood) inspired you?

I was born and raised in New York, so some of my earliest memories are of me begging my parents to let me watch TV, and my parents turning to Channel 13. I have very fond memories of calling my best friend after school every day and watching Arthur together on the phone. (Lol, remember landlines?)

Which shows airing on our stations this month are you most likely to watch, stream, or record?

I’ll be watching the upcoming American Masters film Garry Winogrand: All Things are Photographable. I briefly studied photography in a previous life, so I’m eager to learn more about his work and see some of the unseen images he captured throughout his career.

Where do you live, and what are some of your favorite places in your neighborhood?

I live in Park Slope, and there’s no shortage of fun things you can do in my neighborhood. I love catching a movie at the Alamo Drafthouse, or hanging out at Threes Brewing. When it’s nice out, I like to walk or bike around Prospect Park.

What book are you currently reading?

I’m reading a book called So You’ve Been Publicly Shamed by Jon Ronson. It’s about the re-emergence of public shaming with the rise of social media and the dangers of the righteous Twitter mob. It’s a fascinating read, especially given my line of work.

Do you have a special interest or hobby outside of work? If so, tell us about it!

I love to cook, and I’m always eager to find new recipes to try out. There’s something really satisfying to me about preparing a meal you’ve made on your own from scratch. I just really love food, so whenever a craving hits and delivery isn’t an option, I just make it!

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