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October 12, 2018

Meet Harrison Leipold

As an Analyst on the Market and Audience Research team, Harrison Leipold handles ratings reports including the daily overnight report that is issued every morning, MetroFocus Trend Reports, and metered market reports for Nature, Great Performances, American Masters, and other programs produced by WNET. “I also handle ad hoc requests on a daily basis from various sources and work closely with the Underwriting team to provide them with key qualitative information. Lastly, I keep our schedules up-to-date with Nielsen and make sure our program listings are being reflected accurately,” Harrison says. Read on to learn about the path that led Harrison to WNET, the connection he shares with Fred Rogers, and more.

What is your background, and how did you land at WNET?

A native of the Pittsburgh, Pennsylvania area, I graduated from Penn State University with a degree in Economics in 2015. After working for a mortgage firm for a year, I realized I was unhappy working in that industry and wanted to try something else. I took a leap on the advice of a friend and moved to NYC to start working as a Research Analyst for Cox Media Group. I immediately fell in love with the TV industry and the research behind it, and moved over here to WNET in late February of this year.

For our Media with Impact campaign, we’ve been asking viewers to share stories describing how THIRTEEN has influenced their life. How has THIRTEEN (or the PBS station of your childhood) inspired you?

Like many 90’s kids, I grew up watching Mister Rogers’ Neighborhood and Sesame Street on WQED/Pittsburgh. My connection runs a little deeper, though, as I grew up in the same small town and attended the same high school as Fred Rogers. I have long admired him and think that his lessons of acceptance and kindness are as important today as they have ever been before.

Which three shows airing on our stations this month are you most likely to watch, stream, or record?

Secrets of the Dead: The Woman in the Iron Coffin, American Experience: The Circus, and The Great American Read “Grand Finale” to see which book will come out on top.

Where do you live, and what are some of your favorite places in your neighborhood?

I live in an apartment on the Upper East Side (Yorkville area) and absolutely love it there! My favorite place to grab a drink is Five Mile Stone (perhaps because it is right around the corner from my apartment), and you can’t go wrong with Wednesday Night Wing Night at Rathbones! I also enjoy walking along the East River in Carl Schurz Park and having a catch with my roommate in Central Park.

Can you tell us which book will get your vote for The Great American Read?

I grew up a pretty big Lord of the Rings nerd and still love those books and movies, so I would have to go with that for nostalgic purposes.

Do you have a special interest or hobby outside of work? If so, tell us about it!

I am very into playing and watching sports. I played baseball and basketball in high school, and still enjoy a pick-up game or a round of golf today. My favorite sports to watch and follow are baseball and college football. I am a huge supporter of Penn State Football (my alma mater), and attend a minimum of three games every season.

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