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December 6, 2019

Meet Dan Quitério

As Director, Social Media, Marketing & Engagement, Dan Quitério leads social media marketing for WNET, offering strategic insight for all three stations and individual shows — both national and local — and initiatives in an effort to build and maintain vibrant, online communities. “Social’s greatest values are in its abilities to rally fans around your brand, demonstrate your brand’s human side, and create a space for fans to connect with each other and evangelize on your behalf. With this in mind, WNET’s social media vision statement is to ‘turn viewers into evangelists through the power of community.’ Everything we do on social — everything we post and in every way we engage — should ladder up to that vision,” Dan says.

Read on to learn about the path that led Dan to WNET, his favorite places in Kensington, Brooklyn, and more.

What is your background, and how did you land at WNET?

I took the scenic route on my way to WNET. I started my career in advertising, working for a number of agencies as an account manager. Eventually, I landed at an agency called 360i, managing social for several entertainment brands, including NBCUniversal networks (primarily USA Network). I took a detour into the non-profit world (still working in social) before combining my expertise in advertising, social media, television, and nonprofits here. It seems that many of my previous experiences were preparing me for this role. I have four main loves (aside from family and friends, blah blah blah): theatre, film, TV, and NYC. WNET and its shows check off all of those boxes while allowing me to thrive in a marketing discipline with skills I’ve been honing for several years.

Three quick tips for fans who would like to share their enthusiasm for WNET’s programs on social media?

Here are three easy things fans can do to help spread the word about WNET’s programming: share or retweet a post from any of our station or series Facebook or Twitter accounts; comment on a post on any of our station or series Facebook accounts; or tweet about any show you’ve seen or are looking forward to seeing, being sure to tag the respective show. Here are some to get you started!

  • @PBSNature / #NaturePBS
  • @PBSAmerMasters / #AmericanMastersPBS
  • @GPerfPBS / #GreatPerformancesPBS
  • @AmanpourCoPBS / #AmanpourPBS
  • @SecretsPBS / #SecretsDeadPBS
  • @chasingthedream / #ChasingtheDreamPBS
  • @PerilandPromise
  • @MetroFocus
  • @nycarts
  • @AllArtsTV

For our Media with Impact campaign, we’ve been asking viewers to share stories describing how THIRTEEN has influenced their life. How has THIRTEEN (or the PBS station of your childhood) inspired you?

Being from the suburbs of Springfield, MA, I watched WGBY growing up. Just like with many, my daily routine was pretty set: Sesame Street, Mister Rogers’ Neighborhood, Square One TV, The Joy of Painting (which you can watch on ALL ARTS every Saturday night), and others. As a kid, Elmo was my favorite Sesame Street character (before you could tickle him and everyone loved him), but as an adult I’ve grown to appreciate the nuanced maturity and insightful philosophizing of Cookie Monster. (I also love cookies.) Mister Rogers was a big favorite, and I hated it when the trolley would appear at the end of the Neighborhood of Make-Believe segments because it meant my time with King Friday and Daniel Tiger were coming to an end for the day. They taught me about kindness and empathy — lessons I try to keep with me as the world gets more complicated.

Which three shows airing on our stations this month are you most likely to watch, stream, or record?

My must-see is the PBS NewsHour Democratic Primary Debate on 12/19. The field is still so large, and I’m looking forward to seeing how the candidates deal with the pressure in the homestretch leading up to the first primary in February. I’m also a big lover of Christmas and theatre, so I’ll likely be tuning in to see Kristin Chenoweth perform at Christmas with the Tabernacle Choir on 12/16. Finally, I missed the original airing of American Masters: Mike Nichols a few years ago, so I look forward to the repeat on 12/20. Nichols was a giant in both film and theatre, and his Who’s Afraid of Virginia Woolf? is one of my favorite movies. (It’s also one of my favorite plays, and I can’t wait for the Broadway revival with Laurie Metcalf!)

Where do you live, and what are some of your favorite places in your neighborhood?

I’ve been living in Kensington, Brooklyn for nearly 12 years. I love it for its diversity and location (easy access to Prospect Park and an easy subway ride to Coney Island — two places I don’t go to nearly enough). One of my favorite spots is To B Thai for its fantastic food, as well as one of the 24-hour markets around the corner, where I can buy vanilla almond milk at any hour.

What book are you currently reading?

I’m simultaneously reading Infinite Jest, Ayn Rand’s complete works, and War and Peace in its native Russian. Ha! Just kidding. Currently, I’m reading Superfans by Pat Flynn, which explores how to take a brand’s casual fans and elevate them to evangelize for you. And I recently finished an anthology of Dr. Seuss books. Despite being from the same place as the author, I didn’t really grow up on Dr. Seuss, so I’m doing a bit of catch-up. My favorite is Horton Hears a Who because of its shrewd commentary on the importance of banding together with one united voice to make a difference in the world. It’s particularly resonant in today’s climate.

Do you have a special interest or hobby outside of work? If so, tell us about it!

Theatre and film are two big loves of mine. I usually moonlight once or twice a week ushering off-Broadway and some Broadway shows. I get paid with a free show — and usually a great seat. That’s primarily how I end up seeing anywhere from 90-100+ shows a year. So if you see me around the office wearing all black, it’s not because I’m on my way to a Johnny Cash fan club meeting. Also, a couple years ago I realized that despite my voracious appetite for all things NYC, I wasn’t taking advantage of the great restaurant scene here. So I started a dinner club with friends. Once a month, we try a different place and whoever’s birthday is that month gets to choose the spot. We have enough people joining that most months are covered.

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