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September 15, 2017

Meet Colin Schoenberger

As Associate Director of Audience Development, Interactive Engagement Group (IEG), Colin Schoenberger reports on the content people watch on WNET’s websites and apps, digs further into where they come from, how and why they’re engaging, and then filters everything in a way that sparks ideas and tells a story. “There’s so much data available, it can be overwhelming,” Colin says.

Colin Schoenberger

“In addition to being a data analyst,” he explains, “I also work on attracting more people in the long-term in the digital space: optimizing our sites for search engines, building up newsletter lists, and encouraging members to continue to use Passport regularly. But all of those projects are big team efforts, and our tactics are always evolving.”

Read on to learn about the PBS shows that help Colin embrace his “inner nerd,” his favorite places in Brooklyn Heights, and more.

You come to us after a couple of years at InStyle magazine. Prior to that, you worked in the IEG Department here at WNET and also at the MTV Networks. What brought you back to public media?

I missed the content, just being around it, and I appreciate how much we prioritize relationship-building and loyalty when it comes to digital. My role is also new, so I’m grateful to be in a seat that’s really in the middle of determining what this data can do for us.

What are your favorite analytics tools?

There are so many tools out there, and some are really expensive. Google Analytics is free, and it can be customized a lot, so I use that the most; and thanks to the developers in IEG, the tool has been tweaked and customized to track a number of behaviors we care about. I love being able to follow a thread and track behaviors across platforms: someone discovers a piece of content, watches a video, maybe comes back a month later, and then converts to a member.

For our Media with Impact campaign, we’ve been asking viewers to share stories describing how THIRTEEN has influenced their life. How has THIRTEEN (or the PBS station of your childhood) inspired you?

I definitely watched WYES in New Orleans growing up, but I don’t remember thinking of it as educational. I just enjoyed it. I really loved that Where in the World is Carmen Sandiego? game show. In general, I think PBS helped me embrace my inner nerd at a young age. I certainly embrace it now!

Which three shows airing on our stations this month are you most likely to watch, stream, or record?

I still really need to watch the new Great British Baking Show season. That show really is as good as everyone says it is. I also want to watch the American Masters on Edgar Allen Poe. Finding Your Roots With Henry Louis Gates. Jr., which I think perfectly blends history and emotion and seeing new sides to celebrities, is on my list too.

Where do you live, and what are some of your favorite places in your neighborhood?

I live in Brooklyn Heights, and I spend a lot of time at the dog park near DUMBO, and on the beautiful promenade; they’re both great for getting the dog his exercise and are less crowded than Brooklyn Bridge Park. I do enjoy some really neighborhood-y places, like the Vineapple coffee shop, and I’m a regular at Theresa’s. There are probably hipper places to hang out in Cobble Hill, but BK Heights is a great neighborhood to come home to.

What book are you currently reading?

I’m at the very beginning of Lasher by Anne Rice, which is about a demon spirit type thing and a family of witches. Anne Rice is one of my favorite authors, if not favorite, and I’ve read so many of her books. We’ll see if this one lives up to the first book in the series.

Do you have a special interest or hobby outside of work? If so, tell us about it!

I’m a big video gamer, and have been for most of my life. I squeeze in time with my PS4 whenever I can, and occasionally get a little competitive playing people online.

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