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October 19, 2016

“Hamilton’s America” Event Draws Celebs, Donors, Community Groups

Great Performances: "Hamilton’s America: A Documentary Film" Premier & Reception United Palace Theater, 4140 Broadway, New York, NY October 17, 2016Great Performances: Hamilton’s America, the highly anticipated documentary that explores not only Alexander Hamilton, the man, but the creative process leading Lin-Manuel Miranda to create the Broadway sensation, screened at the United Palace Theater in Miranda’s own Washington Heights neighborhood. The film will air on Friday, October 21 at 9 pm on THIRTEEN. The screening was attended by Miranda, filmmaker Alex Horwitz, Great Performances’ Executive Producer David Horn, numerous celebrities such as stage and screen actress Christine Baranski and TV actress Mariska Hargitay, and thousands of Hamilton fans. Following the screening, there was a panel discussion, hosted by CBS This Morning co-host Gayle King and included Alexander Hamilton biographer Ron Chernow.

studentsThe packed house – filled with constituents of our many community partners — including Ballet Hispanico, Boys & Girls Harbor, Brooklyn College, Brooklyn Museum, Dance Theatre of Harlem, Frank Sinatra School of the Arts, Harvey Milk, Hostos Community College, Hunter College High School, LaGuardia High School, LGBT Center, Museum of Chinese in the Americas, Port Richmond High School, Queens Museum, Riverside Church, Schomburg Center, St. John the Divine, Studio Museum of Harlem, The Apollo Theater, The Door, Upper Manhattan Empowerment Zone and East New York High School/Transit Tech — showed their appreciation with cheers and applause at every opportunity.

The film was introduced by WNET President & CEO Neal Shapiro and PBS President & CEO Paula Kerger, who concluded with “Ladies and Gentleman, I give you Hamilton’s America.” The crowd went wild, and throughout the film’s 86 minutes, greeted every musical number with thunderous clapping, and were highly vocal in their responses to other portions.

Prior to the screening, luminaries arrived on the red carpet, including Miranda and Horwitz who each spent almost an hour patiently posing for photos and answering questions from the packed press line.

The event was a major success on social media, with fans, WNET, and PBS employees all connecting through the #HamildocPBS hashtag. Great Performances livestreamed the event and posted photos on their official Facebook page (85k likes). They also posted a video of Miranda talking about the neighborhood of Washington Heights on their official Twitter account (9k followers.)

The official PBS Twitter account (2.2M followers) tweeted out their Periscope link for their live coverage of the screening, and shared photos on their official Instagram account (117k followers). THIRTEEN’s official Instagram account also shared a photo from the event.

Following the event, Miranda took to his Twitter account (88k followers) to thank PBS for the “thrilling experience.” Ana Villafañe, star of the Broadway musical Get On Your Feet, shared a photo of herself on the red carpet on Instagram (15.4k followers).

Along with the copious social media coverage, the event was covered by Playbill and Decider.



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