This past year, The WNET Group pushed the boundaries of traditional television and community building. We did this by launching a new brand identity – The WNET Group – and tagline “Media Made Possible by All of You.” All our efforts are made for, with, and possible by YOU, our diverse audience. What will never change? Our core values. We are committed to using the power of media to educate, inform, entertain and inspire as many people as possible.
In this report, you’ll see how we built on our promise to fight intolerance and injustice; joined forces with the thought leaders that represent our vibrant communities; and ensured lifelong learning remained within reach and accessible for everyone.
We listened. Public conversations and panel discussions allowed The WNET Group to foster a dialogue with local governments, educators, non-profits and public institutions for the betterment of programming and reporting initiatives. New American Dream town halls examined structural racism; Chasing the Dream welcomed the public to discuss criminal justice reform in America; and we honored the memory of George Floyd with a town hall on racial justice.
We provided context. Our news and public affairs teams delivered factual, trustworthy reports, adding an objective framework to the issues of the day. In addition to our timely initiatives on climate change and poverty, The WNET Group launched Exploring Hate to tackle the roots and rise of hate in America and across the globe. Since February 2021, forty-three of these reports have appeared on our current affairs programs, over and above the resources housed online.
We collaborated. Strong partnerships were key to The WNET Group being the best on-air and online resource for its community, schools, and audiences. Our relationship with the New York City Department of Education delivered 130 more episodes of the education series Let’s Learn to 80 public television stations nationwide. Camp TV showcased content from 28 partners across the country, taking kids on field trips from the Memphis Zoo to the Children’s Museum of South Dakota. Education for all, whether it be remote or in-person, remained a top priority.
The WNET Group is much more than what you see on your television, computer, or mobile device. In the past year, we provided more than one hundred virtual educator workshops, community forums, film screenings and more interactive events – reaching 22,000+ people. Our staff, both behind the scenes and in front of the camera, are dedicated to producing quality television and resources for the communities they identify with and serve.
The WNET Group will continue to be here to bolster our viewers’ curiosity and deepen your understanding, as we have been for the past 58 years. Throughout our history, we have been and will continue to be media made possible by all of you. Let’s see what more we can do together.
President and CEO
The WNET Group