Sammy Davis, Jr.: I've Gotta Be Me profiled the entertainer's vast talent and journey for identity through the shifting tides of civil rights and racial progress in 20th century America. The film was a social media juggernaut: the social media promo video for the documentary was 2019's highest-performing video with 2.3 million views.
2.2 Million Viewers Nationally
The documentary was seen on-air by more than three times the average American Masters audience. The film’s online reach was also expansive, exceeding the average program streams with 93K views.
More than a mere appreciation, this look at Davis’ personal journey through a tumultuous period in US history makes this an especially rich American Masters documentary.– CNN Entertainment
Homepage and Top Image: The Estate of Altovise Davis