Americans are watching television in record numbers, even though their attention is splintered across hundreds of cable and broadcast channels and lost in more commercial clutter than ever before. And new digital and DVR technologies allow viewers to consume media and avoid corporate brand messages with an unprecedented sense of control. That is why partnering with WNET is more valuable than ever. Corporate sponsors reach their target audience and achieve their business goals across multiple platforms with greater ease and more flexibility than ever before.
START A FRESH CONVERSATION…WITH WNET.
Coca-Cola on partnering with African American Lives:
“Of the many ways that our business observes Black History Month, none has a more profound impact than this program on how America engages with the past. Through our sponsorship of this program, countless individuals have been inspired to trace their beginnings. This is a true instrument of insight, and Coca-Cola has played a key role in bringing it to the public consciousness.”
- Ingrid Saunders Jones, Senior Vice President and Director, Global Community Connections for the Coca-Cola Company and Chair of The Coca-Cola Foundation.
For more information about corporate sponsorships, please contact: