WNET Blog

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May 1, 2017

“Bright By Text” Delivers Child Development, Health, Safety Info & More Direct to Phone

As part of the New Generation Initiative with Rocky Mountain PBS, WNET is launching a new initiative today, bringing Bright by Text, a free texting service for caregivers and parents of children under 5 years-old, to the greater New York City area!

The initiative is particularly trying to reach family, friends, and neighbors who care for young children on a regular basis, but don’t have the same resources as parents. Messages are targeted to the specific age of your child and include information on child development, early literacy, health, and safety, as well as local events happening in your community.

WNET is partnering with New York Public Library, Queens Library, Children’s Museum of the Arts, the New York City Department of Health, the Paterson Alliance, the Suffolk County Department of Social Services, and other local organizations to create messages that highlight resources and events in the community.

To sign up for Bright by Text, text the word “hero” to 274448.

When you sign up, you will be asked to provide a zip code and the birth date of your child. You then receive text messages on child development, health and safety, early literacy, nutrition, and local events. The service is available in both English and Spanish.

WNET is one of seven public media stations from around the country that have received CPB funding to create interstitials and work with local community organizations around this initiative. Rocky Mountain PBS in Denver, CO is spearheading the project nationally.

Interstitials began airing today in Spanish and English on THIRTEEN, WLIW, NJTV and Thirteen PBS Kids. View the WNET versions of the segments here.

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