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Kellie Castruita Specter

Kellie Castruita Specter is Chief Marketing and Engagement Officer for WNET.

Specter currently oversees corporate communications, digital marketing, community engagement, research and branding for WNET and its three affiliates THIRTEEN/New York, WLIW21/Long Island and NJTV/New Jersey. In addition, she is responsible for audience engagement for all WNET productions for PBS including Great Performances, Nature, American Masters and Secrets of the Dead.

A California native, Specter joined WNET in 1998 to lead corporate communications and local program publicity for the organization. With successive promotions, Specter added local and national audience engagement, digital marketing, research and branding responsibility.

She began her career as a radio marketing and promotions professional and worked for Infinity, CBS and Metromedia Broadcasting.

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