Kellie Castruita Specter

Kellie Castruita Specter is Chief Marketing and Engagement Officer for WNET.

Specter currently leads marketing, audience and community engagement, research, branding and corporate communications for WNET and its three affiliates THIRTEEN/New York, WLIW21/Long Island and NJTV/New Jersey.

A California native, Specter joined WNET in 1998, to lead corporate communications for the organization. She also helped to launch THIRTEEN’s acclaimed public television series African-American Lives and Finding Your Roots with Henry Louis Gates, Jr.; international documentary series Wide Angle; legendary documentary filmmaker Frederick Wiseman’s Domestic Violence, Idaho State Legislature and The Paris Opera Ballet; The Power of Art with Simon Schama and Egg: The Arts Show among many others.

Before joining WNET, Specter worked in radio promotions and marketing for broadcasting companies Infinity, Metromedia, CBS, and Pyramid. Prior to that, she was Midwest promotion representative for A&M Records, Chicago and Marketing Director at The Greek Theatre in Los Angeles.

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